年表作成・共有サービス - pastport

https://www.for-u.com/news88.html

On July 30, the "Newborn 2020: The 12th Advertiser Summit and Jinyuan Award Ceremony" hosted by Advertiser Review was held in Beijing. Fuyou Truck was awarded the title of "Walking with Love Children - Children's Art Exhibition on the Highway". Awarded the Gold Award of the Jinyuan Award for Public Welfare and Corporate Social Responsibility.

The Jinyuan Award is one of the earliest and most influential professional awards in China's marketing communication industry. It is awarded from the perspective of advertisers through a comprehensive evaluation of advertising innovation, brand breakthrough, social responsibility and marketing communication performance. Fuyou Truck's "Travel with Love Children" public welfare activity spray-painted the truck driver's children's paintings on the truck, directly attacking the truck drivers' lonely and high-risk work pain points, helping truck drivers to spontaneously pay attention to safe driving, and strengthening responsibility, responsibility, and warmth. brand image.

Innovating the form of caring for truck drivers and exploring the power of warmth

From May 19th to June 1st, ForU Trucking and Truck Home launched the "Children's Art Exhibition on the Road" solicitation activity, which is open to all truck drivers with children, and invites the children of truck drivers to show their understanding of home by painting , and spray-painted excellent works on trucks to form a children's art exhibition flowing on the road. After the event was launched, it was generally recognized by the truck driver group, and the page views were collected more than 50,000 times.

During the event, fuyoukache also customized a "children's painting bag" themed canvas bag for charity sales. For every children's painting bag sold, Fuyou Truck will send a set of brushes to the children of truck drivers. After the collection period, the children's paintings will not only have the opportunity to be printed on the truck body, but Fuyou Truck also selects 15 excellent works to customize peripheral products, so that the children's innocence and warmth can be accompanied on the road in various forms such as T-shirts, eye masks, and pillows. truck driver.

Insight into the characteristics of the atomized labor of drivers and spread humanistic care

In addition to being innovative and interesting, successful communication requires deep insight. The "Walking with Love Children" activity not only made the trucks more colorful, but also used the innocence to dissolve the loneliness of the truck drivers and relieve the anxiety and fatigue on the road.

The "Chinese Truck Driver Survey Report" pointed out that atomized work alone is an important feature of the truck driver's labor process, which is sometimes a symbol of freedom, and sometimes unbearable monotony and loneliness. Atomically scattered across the country’s roads, truck drivers support the family’s economy through year-round labor away from home. The "Walking with Love Children" activity allows the children's blessings and understanding of home to be decorated in real objects on the truck and accompany the driver.

Along with the high-intensity work comes the high risk of the truck driver's occupation. my country's truck accident rate is high, and the accident casualty and fatality rate are high. Once an accident occurs, it is often related to human life. In order to improve the driving safety factor, many companies use technical means to manage the driving behavior of drivers, such as face recognition, driving status monitoring, fatigue reminders, etc. The "Travel with Love Children" campaign hopes to make drivers pay attention to their driving behavior spontaneously by caring for the driver group.

Humanistic care in the age of technology is the core of the activity of "Walking with Love Children - Children's Art Exhibition on the Road". As Shan Dandan, founder and CEO of Fuyou Truck, once said in an interview, truck drivers have been squeezed too much. I hope that Fuyou Truck can make some changes and become a warm and earning platform for drivers.