クラウン(CROWN)12代目 S180型

(2003年)

2003年12月22日に登場。「静から動への変革」をテーマに「全てをゼロから発想するクルマ造り」を行い、プラットフォーム、エンジン、サスペンションといった主要コンポーネントを全て一新。特にエンジンは、長く使われた直列6気筒に代わり、V型6気筒のGRエンジンに切り替えられた。変速機は2500ccが5AT、3000ccはシーケンシャルシフト付の6ATが搭載された。

  • かつては憧れと終着点としての目標だったが、上級モデルのセルシオやクラウンマジェスタが登場した事により最上級車ではなくなった事や、ユーザーの対象年齢の高齢化が問題となっていた。その結果エクステリアは、低く短いフロントや長いホイールベース、CD値0.27を達成した流麗なボディや「書の勢い」をモチーフとしたサイドビューを特徴とする、スポーティーで若々しいものとなり、また欧州車と同じレベルを目指した走行性能も大きな特徴となった。広告展開で用いられた「ZERO CROWN(ゼロ・クラウン)」というキャッチコピーは、従来のクラウンのイメージを一新したことを強く印象付けた。

250px-Toyota-CROWN-12th-generation01.jpg

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