EFO・LPO
(2013年01月20日)EFOとLPOの事を以前より書いているのだが
検索順位もあがっているようである。
こういうものは上がったり下がったりで一喜一憂するのは
良くないと思う。
でも上がれば嬉しいし、下がれば何故だという気持ちになる。
広告を出すうえでLPOは凄く重要なのもわかる。
コンバージョンを考えれば色々とテストをしながら良くしていくものです。
EFOは顧客満足度を上げるもので
離脱率を下げるものです。
色々な文言を入れてエラーになって、面倒になって辞めた経験は確かにあります。
HPを見ている人は、ITに詳しい人もいるし、詳しくない人もいます。
会社からアクセスしている人もいれば、自宅からの人もいます。
PCからの人もいれば、スマホや携帯からの人もいます。
出来るだけ多くの人に情報を届ける事が理想ですが
作りが悪いせいで離脱したり理解してもらえないのは凄く良くない。
日々勉強なんだと思います。
- このできごとのURL:
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