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When it comes to "pharmaceutical logistics + Internet", it is inevitable to mention the O2O business model. The former focuses on the sky and the latter focuses on the underground: the former is a light model, which is based on some Internet-based companies that generate orders and deliver them through pharmacies. For medicines, we hope to open up the entire industry chain model of pharmaceutical companies, pharmacies, and consumer terminals; the latter is a heavy model, in which the pharmaceutical business expands the market through self-built distribution systems or physical pharmacies expansion, and independently completes the "last mile delivery".

1. The industrialization model of 3PL Pharmaceutical Logistics

The core role of 3PL Pharmaceutical Logistics in O2O is to be able to combine the light model with the heavy model. Its platform features ensure the autonomy of retail entrusted customers' category and is compatible with centralized procurement of homogeneous categories and independent procurement of differentiated categories. In addition, the platform-based characteristics of third-party pharmaceutical logistics are particularly attractive to offline partners who want to maintain their own brand characteristics. It is precise because of the existence of 3PL Pharmaceutical Logistics that it has the right to choose and the possibility of differentiation. 3PL pharmaceutical logistics is a platform that should entrust customers with the right to choose and autonomy, so as to better protect the needs of consumers at the right end of the supply chain.

2. 3PL pharmaceutical logistics constructs network structure and network chain value model

Constructing the network structure and network chain value model of entrusted customers through 3PL pharmaceutical logistics can jointly reduce procurement costs and logistics distribution costs, and improve the response to the demand side and customer experience. Compared with the heavy model, the scale effect of 3PL pharmaceutical logistics and purchasing alliance reduces logistics costs, procurement costs, and marketing costs for e-commerce development, so that small and medium-sized chains have the conditions to compare prices with large-scale chains.

Compared with the light model, the business environment is more orderly, while retaining independent procurement rights, differentiated competition can still be formed through unique and exclusive varieties. From the perspective of the supply chain, demand is the ultimate factor driving the supply chain. Especially in the context of the Internet, only when companies establish a service concept and system centered on customer needs can we achieve better application of technology.

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