In the Post-Epidemic Era, How Can the Air Purification Industry Turn the Crisis into New Market Driving Force?

(2021年)

https://www.pharmasources.com/events/cphi-middle-east-africa-2021-2012.html
The outbreak of COVID-19 has brought new opportunities to the previously depressed air purification market. The air purification industry, which is in the trend of deep change, is affected by the epidemic in stages. The market of the air purification industry has shown warming and even a brief outbreak. After the epidemic was gradually controlled, consumers also passed the panic buying stage. They began to put forward higher requirements for air purification products and resumed the demand for product quality and healthy life. In the outbreak and growth opportunity brought by the epidemic, it is very important for enterprises to turn the crisis into a new market driving force and promote new changes in enterprises and the whole market.

1.The Industry Has Shown Signs of Recovery and Health Needs Have Received Much Attention

At the beginning of 2020, the sudden outbreak of COVID-19 made consumers pay attention to indoor air problems. Air purifiers and ventilation products are popular among consumers. The market scale has increased. Data show that from the fourth week of 2020 (January 20-26, 2020), the online market sales of air purifiers have greatly increased. From the fourth week to the seventh week (February 10-16, 2020), the online market sales of air purifiers increased by 89.8% year on year. According to the online monitoring data of All View Cloud, in April 2020, the cumulative sales volume online of 3,388 ventilation products was 26.179 million yuan, which kept increasing for two consecutive months. All kinds of signs indicate that the market is on the rise. For ventilation products enterprises, the second half of the year is a good opportunity for layout.

2.The Health Industry Is about to Change and Get Ready for the Second Half of the Year

Under the epidemic situation, the health industry is facing great opportunities. The national attention to national health will also rise to a new height. The concepts of "Great Health Age", "Comfortable Living" and "Healthy Home" will be the keywords for a long time in the future. As a health industry, the competition pattern of the air purification industry is bound to change. "The scale of air purification market will be improved due to the impact of this epidemic. However, it is impossible to determine whether this improvement can be maintained for a long time and how long it will last. “For enterprises, if they don't want to repeat the previous development track, they can't just turn "smog economy" into "virus economy", and once again lose their development direction after a short period of vitality. Enterprises must plan ahead and seize the opportunities brought by the epidemic, turning a short outbreak into a market driving force. Ye Jing, marketing director of NATHER, said that after every public health safety incident, consumers' concept of healthy consumption will usher in an upgrade. Epidemic Reshapes Consumption Habits points out that the epidemic situation has virtually evolved into unprecedented national health education. Home appliances related to healthy living will usher in a golden growth period of sales. During the outbreak of the health industry, enterprises can't ignore the calm analysis of the market. In order to take the lead, it is necessary to establish industry recognition, promote the brand and broaden channels. Li Jiangqiang has confidence not only in the health industry but also in the Runner Group. He said that the company's layout and investment have reached a new scale this year. The company will introduce more health appliances in the second half of the year. Moreover, these new strategic products will be released to the market in the second half of the year through industry exhibitions.

Zhao Jiawei believes that good products starting from the needs of users are always the foundation of an enterprise. However, if we just carry out our idea irrespective of external circumstances, we can't make products that really meet the needs of consumers. Therefore, we must study, visit, and cooperate extensively with enterprises in the industrial chain, so as to provide the sustainable driving force for the development of enterprises in the post-epidemic era. This is why the company will actively prepare to participate in the AIRVENTEC CHINA (SHANGHAI) at the end of August.

Talking about the post-epidemic era, many enterprises have indicated that they want to resume and continue to broaden their business channels. Ye Jing believes that if enterprises want to comprehensively and centrally display and publicize the latest strengths of enterprises and products, effectively consolidate and strengthen the relationship between old customers, rapidly develop and establish new customer relationships, improve the efficiency of visits and negotiations, and seize the market opportunities after the epidemic, it is undoubtedly a highly cost-effective choice to participate in industry exhibitions.

3.Leading the Industry and Demonstrating the Power of Innovation

In the first half of 2020, almost all industries devoted themselves to fighting the epidemic. While in the second half of the year, efforts will be made to upgrade the economy. Therefore, many enterprises have indicated that they should focus on popularizing technology and disseminating scientific and technological innovation in the second half of the year, and should also make market strategies. Ye Jing said that in the second half of the year, NATHER will accelerate the optimization and upgrading of R&D, production, and sales on the basis of normal epidemic prevention and control. Based on products and services, they will make concerted efforts online and offline, accelerate the implementation of Omni-channel new retail mode, and seize the opportunity in crisis. At the same time, NATHER's new factory in Pinghu, Zhejiang will be officially put into production in the second half of the year. As an important carrier for NATHER to achieve the corporate vision of "China's first residential ventilation industry", the new factory will meet the needs of NATHER to further enhance its scientific research capability and production level. It is estimated that the annual output of Phase I will be not less than 250,000 units, which will fully meet the market supply-demand.

Zhao Jiawei concluded that in the first half of the year, almost all marketing plans were stalled because of the COVID-19. At present, the epidemic situation in China has been basically controlled. In the second half of the year, we will consider sending positive signals to dealers at the AIRVENTEC CHINA (SHANGHAI) and other related activities. In addition, online promotions will also be launched. We will actively seek development and a way out for our business this year.

In fact, although the epidemic situation has brought development opportunities and enthusiasm to the air purifier industry, it has brought a considerable impact on the economy and market sales. Coupled with the turning point from the downturn of the industry in previous years to the upturn this year, the air purification industry is now in great need of a professional and influential exhibition platform to help the industry change the status quo and show the innovative power of China's air purification industry. In this regard, Li Jiang said that the first half of 2020 has indeed been greatly affected. The first half is for the domestic market, and the second half is for the overseas market. Although there are many uncertain factors in the future, the company's strategy around comfortable homes, healthy home,s and intelligent homes has not changed.

When it comes to product innovation for users' needs, many business leaders also said that they are ready. According to Zhao Jiawei, air purifiers should provide consumers with tangible functions and effects. According to different use scenarios, the company also introduces different subdivided products, including products for removing particulate pollution, products for removing formaldehyde and indoor TVOC pollution, products for preventing asthma and allergy, products for killing viruses and bacteria, and products with two or more functions at the same time. Moreover, there will be breakthroughs in IoT and intelligence, which will enhance the machine experience and operation convenience.

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